Wheat Grass Powder Shows Giant Potential

Wheat Grass Powder Shows Giant Potential

Wheat grass is rapidly emerging as a health ingredient in the mainstream food and drinks market recent years,according to NutriHerb experts.Wheat grass has long been available in health food stores and specialist outlets, but is now increasingly being used in supplements and food and drinks products. This is often occurring in combination with other components with a healthy image or perceived health benefits.

Wheat grass is the young grass of the wheat plant,it can be traced back in history for thousands of years and is associated with a raft of health benefits through supplemental nutrition to unique curative properties.According to Naturalin Market data, global food and drinks products containing wheatgrass saw a double-digit increase in the 12 months to the end of February 2015. Tracked more than doubled over the past two years. Europe and North America had the highest numbers over the past year, with Europe accounting for 55% of the total and North America over 33%. The leading markets were the UK and the United States.

Perhaps more significant, however, is the move away from supplement-type products and into mainstream food and drinks, which accounted for 40% of launches featuring wheatgrass recorded over the past year. Soft drinks products, primarily juice drinks and smoothies, accounted for half of this total, with some activity also evident in snacks, ready meals and dairy beverages.

Supplements featuring wheat grass have been launched in a range of formats for a wide range of applications, including children’s and men’s supplements, meal replacements and sports and performance lines. Trends in product activity in this sector of the market may also indicate the next developments in this area, with some interest in supplements featuring combinations with other grasses, perhaps most notably barley and oat grasses, as well as a whole host of other green ingredients such as chlorella, spirulina, alfalfa and hemp, as well as more standard green vegetable extracts.

For more detail information,please visit: https://www.naturemfg.com/

Or send mail to : [email protected]

Leave a Comment

17 + seventeen =